Direct Response Marketing: Thrive or Die!
“I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing.” Jay Abraham
Direct response marketing remains important and is a process that demands a direct response from your potential customers. Direct response marketing answers questions, present your branding, products and the reason why you do what you do.
Direct response marketing helps you to better focus on your offering which is sometimes not given enough thought. Customers love this, as they are allowed the opportunity to response, for example, signing up for your newsletter, posting a comment on your site or blog, or purchasing your products or services.
Direct response marketing includes:
- Direct mail
Radio and TV ads
Coupons or other incentives
- Some advantages of direct marketing are:
A great way to use free time during lulls in business
Productive way to communicate and empower you to create more relationships
Great way to up- and cross-sell to current customers
Low cost way to get new business
Used as leverage to turn small sales into large sales
Supplement your current marketing program
Cost-effective way to reach your target markets
Offers measurable results
Reach outside your local area for new business
Increase the effectiveness of your sales force
Imagine the result you can get by putting together a direct response marketing plan and executing it.
Direct response marketing is one of the best ways to launch your business on a large scale and reach out to everyone in your target market whether they are in your local area or not. Our GUIDED TOUR can help you put together a great direct response marketing plan and get you on your way to heightened success.
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